Smart+Cool is a smart plug developed by Carrier Air Conditioning’s technology subsidiary, Cortex. It controls appliances, monitors energy consumption, and creates schedules for tech-savvy households.
To introduce Smart+Cool as a smart plug that will be bundled and sold with Carrier’s new air conditioning units, controlled through a mobile application
A mobile app that easily controls appliances connected to Smart+Cool and a marketing website to increase product awareness and serve as an information hub
We created an Ideal Consumer Journey, which starts with the purchase of an air conditioning unit and Smart+Cool bundle, all the way to consumption reports and maintenance reminders.
We deployed, set-up, and managed an open source Marketing Automation platform – Mautic. This allowed us to transform the ideal customer journey into functional decision trees. We also set up lead scoring for various user segments, and connected the proper marketing content.
As an initiative, we proposed initial mockups and animated prototypes, very early in the development process. These early screens, wireframes, and mockups would then serve as the guide for the client’s development team, so that they can develop the ideal features that will be integrated with their hardware device.
We designed and developed the Smart+Cool site in time for the product launch and the Mautic platform deployment. Working alongside Ace Saatchi & Saatchi, we debuted the live app and showed product demos.
Aboitiz ESG is the sustainability component of the Aboitiz Group. Through the years, their efforts and initiatives in sustainability have shown that they are an organization committed to corporate social responsibility and achieving the Sustainable Development Goals (SDGs), positioning themselves as one of the leaders of sustainability in the industry today.
The scope of the project entails the overhaul of Aboitiz’s existing sustainability website in favor of a new redesign that communicates the organization’s vision in sustainability more effectively through the use of exemplary user experience based on well-articulated design strategies and best practices in crafting virtual space.
The envisioned outcome is a visually and functionally revamped website that reflects the brand’s legacy and their adaptability in the changing digital landscape.