Ayala Land Inc

Ayala Land, Inc. is one of the country’s premier property developers. They have a strong focus on sustainable development through master-planned communities that provide long-term value to residents, investors, and stakeholders alike.

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Challenge

Make was tasked to reimagine the Ayala Land website to provide best-in-class user experience to generate traffic and drive love for the brand while communicating ALI's legacy and commitment to sustainable development.

Outcome

A new site experience that supplements user behavior while enhancing the image of the brand as a standard of sustainable efforts in its industry.

Services Provided

  • UX Strategy
  • Website Design
  • Website Development
Ayala Land - Wide-min
We use subtle visual elements to produce a modern aesthetic without losing the timeless of the brand

Catering to user needs and behaviors

The website redesign was a chance for the company to make use of its various SEO and user data. Our collaboration with their SEO team gave way for a new site architecture that allows for location-based property browsing and content buckets.

Identifying the different buckets of content and keywords relevant to the brand allowed for a more solid navigational structure (and, later on, content structure) that is supported by data. This ensures that users will be able to find the information that they need when they need it.

Placing ALI in its own ecosystem

ALI also houses a myriad of businesses found in other industries. Refining how ALI is positioned in this ecosystem of businesses was an essential step in mapping out its role in all of its subsidiaries’ lead generation efforts. We strategically identified redirection points to their respective business channels, making sure that no lead gets lost in the process.

Ayala Land -1-min
Our design showcases ALI's efforts on sustainability, making information easier to find and quicker to consume.

Leveraging the Visuals for Brand Love

We utilized large, wide sections to mirror the brand’s expansive growth. This also gives ALI the ability to showcase their assets, driving the love for the brand home.

We used subtle visual elements like gradients, light earth tones, and soft shadows to echo the brand’s take on understated elegance — producing a modern aesthetic without losing its timelessness.

 

Amplifying the Brand Promise

Given that the website will host lots of content, we created design features that allowed ALI’s efforts on sustainability and social impact to be easier to find and quicker to consume.

“This is a project that’s very close to our hearts, and to see it come to complete fruition is truly gratifying. To have launched it too at this time of major disruption makes it all the more fulfilling and unforgettable!”

Pioneering Serverless Architecture

One of the key achievements the development team has worked on this project is the serverless architecture. The team has built the site by utilizing the products of the Amazon Web Services (AWS) from code storage up until its security.

This serverless architecture enables us to decouple the codes (decouple means the front-end and the back-end exist are two separate entities) and microservices resulting in improved platform security. It also allows better scalability and durability to meet fluctuating demands, relatively faster web experience.

Ayala Land -2-min
Our collaboration with their SEO team allowed us to design with location-based property browsing in mind.

As MAKE led the website’s redesign and development, we made sure to work in full collaboration with ALI’s partner agencies. This fortified that the project’s goals were met even with its new and improved architecture and visuals.

“Overall, I am happy that Make was able to handle the complexity of the design given that our requirements are very specific, and our expectations are high. We feel that Make team was very systematic throughout the whole process which has been very helpful for us, for our internal technical team, and other agencies. Coordination with other agencies through them was done very professionally and we also appreciate the extra time given to the project to attend to requests immediately.”

Corporate Communications
Ayala Land, Inc.

“This is a project that’s very close to our hearts, and to see it come to complete fruition is truly gratifying. To have launched it too at this time of major disruption makes it all the more fulfilling and unforgettable!”

Corporate Communications
Ayala Land, Inc.

Ayala Land -3-min
We reimagined the Ayala Land Website to provide a best-in-class user experience to generate leads.

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Loading: Kingdom Golf

Kingdom Golf

Kingdom Golf is the preeminent luxury golf and lifestyle media brand. It was founded by people who enjoy the fine golfing lifestyle and help define it. That includes co-founder and legendary golfer Arnold Palmer, who used Kingdom to keep in touch with his fans and helped it grow into the definitive sports-life media brand we see today. With a global network of top writers and photographers and deep contacts in the worlds of golf, lifestyle, arts, and business, Kingdom Golf continues to bring content to its readers that they can't find anywhere else.

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Challenge

To design a robust editorial website for a traditional print golf magazine brand transitioning to a more modern editorial lifestyle experience.

Outcome

A seamless editorial hub that reflects the premium and luxury positioning of the brand.

Services Provided

  • Design Audit 
  • Interaction Design
  • Visual Design