Beyond the confines of a cellar exists a vast world of wine flavors waiting to be explored by avid enthusiasts and dedicated collectors. While wine tastings and auctions are normally held as events, online auctions have definitely risen in popularity over the past few years. In the spirit of creating a wine community in Asia, Madison Auction sought to create a smooth and delightful experience that allows enthusiasts and bidders alike to participate online.
Serving a personalized experience
Every wine enthusiast has their own taste, and it’s important to design Madison Auction’s website with that in mind. We wanted the website to respond not only to various devices, but also to differing contexts of users. The homepage was designed to change depending on whether the user has signed in or not — giving them a more intimate view of the website right upon getting on the platform.