Circuit Makati Performing Arts Theater

Circuit Makati Performing Arts Theater (CPAT) is the home of Filipino international and global talent, a venue that celebrates artistry at its finest and promotes accessibility of the performing arts.

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Challenge

To redesign a website that showcases CPAT as an inclusive, world-class, and Filipino-contemporary theater

Outcome

A modern website that allows producers to easily book the venue and shows up-to-date event details for theater patrons

Services Provided

  • UX Strategy
  • Website Design
  • Website Development
CPAT - Wide-min
A sophisticated and appealing website redesign for Circuit Makati’s world-class performing arts theater

Designed for both theater patrons and show producers

Aside from being a destination for riveting theater performances and shows, the facility is a world-class venue with top-notch amenities that can be rented by corporate clients looking for a space that was designed with international standards in mind. The website redesign was a balancing act to be an engaging space for users looking to get updated about upcoming shows, while also being an effective space for theater groups and corporate clients to inquire and reserve the venue.

CPAT - 1-min
This page displays CPAT’s shows and event in a way that makes information easier to find and quicker to consume.

A searchable and discoverable platform

By strictly following SEO best practices from the careful crafting of the site’s information architecture to the implementation of development standards that allow search engines to rank the site highly, the CPAT website was built to be seen and experienced like a captivating theater performance that generates sold-out venues and crowded lobbies full of excited aficionados and fans of the performing arts.

CPAT website was built to be seen and experienced like a captivating theater performance that generates sold out venues and crowded lobbies full of excited aficionados and fans of the performing arts.

Augmenting the theater-going experience

The CPAT website is not just a mere poster that highlights events and the beauty of the facility; it also considers the entire theater experience by providing relevant features and links to the site’s target users. 

From providing informative show details to presenting events in an easy-to-use, filter, and navigate calendar, the site considers actions and activities before one decides on a show to experience. The customer journey continues on the site with links to purchase their tickets online and the presentation of a single press feature designed for both desktop and mobile that allows people to navigate to the venue via Google/Waze easily.

CPAT - 2-min
The customer journey continues on the site with links to purchase tickets online and calendars to see CPAT’s events.

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Ayala Land Inc

Ayala Land, Inc. is one of the country’s premier property developers. They have a strong focus on sustainable development through master-planned communities that provide long-term value to residents, investors, and stakeholders alike.

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Challenge

Make was tasked to reimagine the Ayala Land website to provide best-in-class user experience to generate traffic and drive love for the brand while communicating ALI's legacy and commitment to sustainable development.

Outcome

A new site experience that supplements user behavior while enhancing the image of the brand as a standard of sustainable efforts in its industry.

Services Provided

  • UX Strategy
  • Website Design
  • Website Development