Madison Auction

Madison Auction is the first homegrown fine wine auction house in Asia’s wine capital, bringing together wine specialists and enthusiasts not only from Hong Kong and Mainland China, but also across the region.

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Challenge

To create a seamless online bidding experience for Madison Auction while providing opportunities to engage their audience in between auctions

Outcome

A fresh, delightful, and functional website that differentiates Madison Auction from traditional competitors from all over the world

Services Provided

  • UX Research
  • UX Strategy
  • Interaction Design
  • Visual Design
Madison Auction - Wide
Madison Auction sought to create a space not only for auctions but also for inspiration through various articles.

Beyond the confines of a cellar exists a vast world of wine flavors waiting to be explored by avid enthusiasts and dedicated collectors. While wine tastings and auctions are normally held as events, online auctions have definitely risen in popularity over the past few years. In the spirit of creating a wine community in Asia, Madison Auction sought to create a smooth and delightful experience that allows enthusiasts and bidders alike to participate online.

Serving a personalized experience

Every wine enthusiast has their own taste, and it’s important to design Madison Auction’s website with that in mind. We wanted the website to respond not only to various devices, but also to differing contexts of users. The homepage was designed to change depending on whether the user has signed in or not — giving them a more intimate view of the website right upon getting on the platform.

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The flexible homepage changes depending on whether the user has signed in or not.

Every wine enthusiast has their own taste, and it’s important to design Madison Auction’s website with that in mind — to respond not only to various devices, but also to differing contexts of users.

Providing options for curation

Wine collectors have a keen eye for detail and are always on the lookout for one-of-a-kind lots. Lot cards were designed to easily communicate important details that collectors take note of with every bid. Beautiful photos also put a spotlight on each lot, giving a premium look and feel with every bottle that is up for auction. Lastly, each lot can be added to your favorites for viewing later — easily creating what feels like a digital wine cellar of your own.

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Cards are optimized to highlight each lot’s photo along with important details for bidding.

Simplifying online auctions

Given that there are a lot of factors to consider before bidding, information design should be properly implemented in detail pages which house a lot of content. This was easily accomplished through a robust and modular type scale that makes good use of sizing, spacing, and styling to establish visual hierarchy. With the most important information displayed immediately and a clear call to action in place, bidders can quickly sign in and bid on lots that they’ve kept an eye on.

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Detail pages feature large images, allowing potential bidders to inspect each lot in detail.

Our work for Madison Auction is still being implemented, but you can follow its development on their current site.

Related project
UI Design

Madison Auction

A refined experience catering to bidders looking for premium bottles and wine enthusiasts seeking inspiration

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Loading: Aboitiz ESG Sustainability

Aboitiz ESG Sustainability

Aboitiz ESG is the sustainability component of the Aboitiz Group. Through the years, their efforts and initiatives in sustainability have shown that they are an organization committed to corporate social responsibility and achieving the Sustainable Development Goals (SDGs), positioning themselves as one of the leaders of sustainability in the industry today.

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Overview

The scope of the project entails the overhaul of Aboitiz’s existing sustainability website in favor of a new redesign that communicates the organization’s vision in sustainability more effectively through the use of exemplary user experience based on well-articulated design strategies and best practices in crafting virtual space.

Outcome

The envisioned outcome is a visually and functionally revamped website that reflects the brand’s legacy and their adaptability in the changing digital landscape.

Services Provided

  • UX Strategy
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Website Development