Kingdom Golf is the preeminent luxury golf and lifestyle media brand. It was founded by people who enjoy the fine golfing lifestyle and help define it. That includes co-founder and legendary golfer Arnold Palmer, who used Kingdom to keep in touch with his fans and helped it grow into the definitive sports-life media brand we see today. With a global network of top writers and photographers and deep contacts in the worlds of golf, lifestyle, arts, and business, Kingdom Golf continues to bring content to its readers that they can't find anywhere else.
To design a robust editorial website for a traditional print golf magazine brand transitioning to a more modern editorial lifestyle experience.
A seamless editorial hub that reflects the premium and luxury positioning of the brand.
Known as a luxury golf and lifestyle media brand, Kingdom Golf’s website serves as a venue for passionate golfers and travelers to read about the vast array of topics in the world of golf and travel. We made sure that the users can conveniently navigate and switch in between articles by category – featuring the best of golf’s history & heritage, travel, food & drink, and sporting luminaries, among many others.
To complement the magazine’s editorial content, the site’s built-in article toolkit enables beautiful translation of content into pages, with modules for image galleries, full-width parallax images, and pull quotations. WordPress was made easier to use on the editorial backend by integrating the Elementor site builder. This ensures that the content management system is easy to learn and hand over to different editorial team members. We also supported Kingdom Golf’s magazine subscription offerings by providing them with a platform that integrates into the WooCommerce platform.
The website redesign was an opportunity to showcase more of Kingdom Golf’s fantastic imagery. As a result, our team utilized wide sections to fully exhibit the vast sceneries of the golf courses, and having a prominent use of assets helped the site be more engaging. As a fresh take on Kingdom Golf’s branding, we used earth tones, subtle gradients, and a distinct shade of light beige to best complement the assets — while echoing the brand’s modern & luxurious positioning.
It was a pleasure working with the team at Make -- we were so impressed with the end product, and they stayed on deadline with expert communication the entire way through. Highly recommend them as a partner!
Aboitiz ESG is the sustainability component of the Aboitiz Group. Through the years, their efforts and initiatives in sustainability have shown that they are an organization committed to corporate social responsibility and achieving the Sustainable Development Goals (SDGs), positioning themselves as one of the leaders of sustainability in the industry today.
The scope of the project entails the overhaul of Aboitiz’s existing sustainability website in favor of a new redesign that communicates the organization’s vision in sustainability more effectively through the use of exemplary user experience based on well-articulated design strategies and best practices in crafting virtual space.
The envisioned outcome is a visually and functionally revamped website that reflects the brand’s legacy and their adaptability in the changing digital landscape.