King Jewelers

King Jewelers is an esteemed merchant of fine jewelry, Swiss watches, and wholesale diamonds in Middle Tennessee and South Florida, with a reputation of excellence backed by over 100 years of quality service.

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Challenge

To redesign King Jewelers’ website to provide a visually-pleasing, seamless shopping experience fortified with engaging content to appeal to the luxury consumer’s critical eye and refined tastes

Outcome

A fresh, new website that reflects the King Jewelers brand and provides a premium online shopping experience for both new visitors who wish to explore and recurring users who want to seal the deal

Services Provided

  • UX Research
  • Website Design
  • Website Development
  • E-commerce Intergration
Kings - Wide
Luxury doesn’t have to be ostentatious. In fact, understatement speaks of refinement and class. We incorporated this concept of subtle elegance into the design by using gold accents all throughout the website.

With e-commerce and online shopping being more popular than ever, King Jewelers wanted their website to reflect a more modern aesthetic while still embodying the rich spirit of their 100-year legacy. For a brand catering to luxury consumers, it was important that they enjoy the same experience online as they would in-store.

An Eye for Detail

Luxury doesn’t have to be ostentatious. In fact, understatement speaks of refinement and class. We incorporated this concept of subtle elegance into the design by using gold accents all throughout the website. This treatment not only echoed the brand colors but provided a consistent visual cue for each component on every part of the website. We also framed the main image of the home page in a manner reminiscent of editorial fashion magazines; a nod to our more fashion-forward luxury consumers.

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We also framed the main image of the home page in a manner reminiscent of editorial fashion magazines; a nod to our more fashion-forward luxury consumers.

Always Something to Do

This redesign gave us an excellent opportunity to install options that allowed users to act or make a purchase at any point of their journey. Whether that meant adding an item to their cart, reading an article that interested them, or subscribing to King Jewelers’ newsletter, we always gave users something to click on.

It's become a visual experience that not only speaks to luxury consumers but also to the brands King Jewelers prides itself on handling.

A Tale Told in Colors

By using a more muted color scheme involving a multitude of whites, a variety of grays, and a distinct shade of powder blue, we created a website that told an expansive visual story. Upon progressing through the website, the colors would quietly dim as you reached the bottom of the page. The footer would then seal the page with a deep gray that faded to black, like the dimming of the lights after a spectacular stage performance.

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By using a more muted color scheme involving a multitude of whites, a variety of grays, and a distinct shade of powder blue, we created a website that told an expansive visual story.

Captivating Imagery

With its revamped design, the website isn’t afraid to flaunt its assets. Large photos are now placed liberally throughout the site, letting new and returning visitors see everything King Jewelers has to offer.

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Large photos are now placed liberally throughout the site, letting new and returning visitors see everything King Jewelers has to offer.

Now, its elegant design feels both elite and contemporary; it’s become a visual experience that not only speaks to luxury consumers but also to the brands King Jewelers prides itself on handling.

Related project
Visual Design

King Jewelers

A fresh, new website that reflects the King Jewelers brand and provides a premium online shopping experience

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Loading: Aboitiz ESG Sustainability

Aboitiz ESG Sustainability

Aboitiz ESG is the sustainability component of the Aboitiz Group. Through the years, their efforts and initiatives in sustainability have shown that they are an organization committed to corporate social responsibility and achieving the Sustainable Development Goals (SDGs), positioning themselves as one of the leaders of sustainability in the industry today.

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Overview

The scope of the project entails the overhaul of Aboitiz’s existing sustainability website in favor of a new redesign that communicates the organization’s vision in sustainability more effectively through the use of exemplary user experience based on well-articulated design strategies and best practices in crafting virtual space.

Outcome

The envisioned outcome is a visually and functionally revamped website that reflects the brand’s legacy and their adaptability in the changing digital landscape.

Services Provided

  • UX Strategy
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Website Development