Creating a Seamless and Personalized User Experience
The Jr. NBA Asia Program aims to improve youth health and wellness, and battle growing inactivity by integrating basketball into local physical education curriculums.
To help bring to life the tremendous impact Jr. NBA offers to Asia’s physical education systems, we designed a seamless and modern design experience. This involved creating a unique video-first user experience that connected to three distinct audiences.
The way it worked was that upon registration, visitors to the site were asked to select one of three personas: Players, Parents, and Coaches. From there, they were given access to relevant regional events, innovative content, and Jr. NBA Asia’s robust video library, curated for the persona they chose.