Cebu Pacific is the Philippines' leading airline. They offer the lowest fares to over 60 destinations in Asia, Australia and Middle East.
To convert Cebu Pacific's remaining offline users who use physical ticket offices to book tickets through a digital experience, using channels aligned with the brand.
A self-service tablet kiosk that will be placed in their ticketing office and a design system that can be translated to multiple online channels.
Recreating the user flow and interface of Cebu Pacific’s mobile app is a foot-in-the-door strategy that we used to ease users who are not yet comfortable with the digital experience into using the kiosk.
Cebu Pacific’s current branding elements served as building blocks for the design system that we created. Scalable and responsive designs create a consistent look and feel across the different channels that they use.
Prototypes are effective storytellers, so we worked closely with Cebu Pacific’s developers to see the product come to life. This was unveiled at Cebu Pacific’s product launch, garnering positive reviews from the press and media.
Over the following year, Make has also served as the UC Agency of Cebu Pacific, improving the UC of their e-commerce platform, creating prototypes for usability testing, and working hand-in-hand with their team in driving innovation for the brand.
To ensure that designs will remain consistent, we took the initiative to create a design library that details all the necessary styles for all the user interface components.
Aboitiz ESG is the sustainability component of the Aboitiz Group. Through the years, their efforts and initiatives in sustainability have shown that they are an organization committed to corporate social responsibility and achieving the Sustainable Development Goals (SDGs), positioning themselves as one of the leaders of sustainability in the industry today.
The scope of the project entails the overhaul of Aboitiz’s existing sustainability website in favor of a new redesign that communicates the organization’s vision in sustainability more effectively through the use of exemplary user experience based on well-articulated design strategies and best practices in crafting virtual space.
The envisioned outcome is a visually and functionally revamped website that reflects the brand’s legacy and their adaptability in the changing digital landscape.