Generali

Established in Italy in 1831, Generali is one of the largest insurance company in the world. Generali first arrived in Asia in 1975 and is now established in eight markets throughout the region: China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. Hong Kong is the home of Generali's regional headquarters in Asia.

Challenge

Generali Asia was looking for a partner to run an Experience Design training for key managers in the Philippines with the hope of increasing their revenue by fully embracing the role of a design-driven & user-centric organization

Outcome

A 2-day workshop covering high-level human-centric design thinking topics that will introduce key members of the organization to the design thinking framework.

Services Provided

  • UX Consultancy
  • Customer Experience Design
  • Facilitation & Workshops
GENERALI CONTENT 1
At the end of the 2-day workshop, the participants were able to create functional and usable customer journey maps and solutions that they were able to take back to their organization.

Design Thinking

An introduction to the design thinking mindset through engaging activities that were designed to destroy established silos between teams.

Day 01: Mindset Setting

Day 1 was all about encouraging a mindset shift from top down solutions generation to a culture of learning through experimentation and being really customer centric by understanding customers through direct research and journey mapping exercises.

The agenda listed were designed to push for this agenda. In Generali’s case, team alignment was key based from the interviews we’ve conducted so alot of the activities revolved around that.

Day 01 Agenda
  • What is Design Thinking?
  • Design Thinking in the Real World
  • On User Experience and Usability
  • Customer Experience Design
  • Designing Great Experiences
  • Customer Journey Mapping
  • Methods of Research

Day 02: Process Implementation

The management team rolled up their sleeves and worked together to create a handful of solutions while following the design thinking process of solving issues and problem.

Day 02 Agenda
  • The Design Thinking Framework
  • Ten Types of Innovation
  • Creative Exercises
  • Ideation and Exploration of Ideas
  • Idea Sketching Methods
  • Future State Journey Mapping
  • Designing Better Experiences
  • Prototyping and Synthesis

Output

The output is a fleshing out of the top ideas through bespoke “customer journey maps” that participants took back to their office. The best ideas are now being refined and implemented through a design sprint organized by Make.

At the end of the 2-day workshop, the participants were able to create functional and usable customer journey maps and solutions that they were able to take back to their organization. The strongest ideas are now being improved in a design sprint that Make is facilitating with the Generali Asia Regional Office.

The output is a fleshing out of the top ideas through bespoke “customer journey maps” that participants took back to their office.

I was initially looking for a design thought leadership to help spark a mindset shift within our Philippines executive team. After selecting Make Technology for our executive Design Thinking workshop, I must say I came in with high expectations.

Following the workshop and a subsequent design sprint, I remain impressed by the quality of their design offering.

I wasn't disappointed. Following the workshop and a subsequent design sprint, I remain impressed by the quality of their design offering. The facilitator demonstrated deep functional knowledge (design methods and tools), broad experience with different business models and the right personality to engage both executive and operational people.

Yellow Cab

One of the largest pizza restaurant chains in the Philippines owned and operated by the Max’s Group.

Challenge

To celebrate Yellow Cab’s 15th anniversary, the brand gave itself a refresh. The brand’s new energy boasts of a more dynamic, youthful, and eclectic vibe. The team was tasked to match Yellow Cab’s website to the brand’s new mood and feel–all while driving traffic and promoting an engaging ordering experience.

Outcome

A fresh website powered by a scalable and robust design system. The new Yellow Cab website features larger and more appetizing product shots, enhanced accessibility, and easy-to-follow ordering steps. This online refresh not only gives the site a more dynamic look but it also gives its audience a user-focused browsing experience.

Services Provided

  • Design Audit
  • Visual Design
  • Frontend Development