ConcepStore

ConcepStore is a curated selection of premium products specifically chosen to help you explore the best home living possibilities at your fingertips, bringing together new and innovative products from Concepcion Industries.

Challenge

ConcepStore is a curated selection of premium products specifically chosen to help you explore the best home living possibilities at your fingertips, bringing together new and innovative products from Concepcion Industries.

Outcome

A clean, modern, and fast website that positions ConcepStore as premium choice for those who are looking to reimagine and elevate their spaces at home.

Services Provided

  • UX Research
  • UX Strategy
  • Interaction Design
  • Visual Design
  • E-commerce Integration
ConcepStore - Wide
ConcepStore was built to fulfill our new priorities and to enable new ways of living.

The pandemic has drastically limited the spaces that we regularly occupy. Our homes have taken the spotlight in our everyday lives, and this has shifted our attention towards what’s immediately around us. Many people have rediscovered their passions and revisited old hobbies within the safety of their homes. With the rise of new lifestyle opportunities, Concepstore was born to fulfill our new priorities and to enable new ways of living.

Premium quality in the everyday

We envisioned the website to reflect the values that resonate with Concepstore’s audience, and this was achieved first by establishing a clean and sophisticated look and feel. We designed a visual experience that brings imagery at the forefront, allowing users to immediately see the product in detail or in the environment that it belongs to. Delightful yet actionable copy was also used throughout the site to keep users engaged and informed along their journey.

ConcepStore - 1
The shop page displays beautiful product shots and allows the user to filter based on their needs.

We designed a visual experience that brings imagery at the forefront, allowing users to immediately see the product in detail or in the environment that it belongs to.

Prime shopping at your fingertips

At its core, Concepstore is still first and foremost a shop for Concepcion Industries’ premium products. To ensure that users will have an effortless shopping experience, we designed the site with best practices in mind, balancing aesthetics with usability. Clear call-to-action buttons are present in key sections of every page to make every step actionable for the user. Product detail pages also present detailed information, how-to guides, and featured testimonials to give users more confidence in securing their purchase.

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Product pages present detailed information and how-to guides to give users more confidence in their purchase.

A growing lifestyle hub

Concepstore was designed to be more than just an e-commerce site. It was envisioned to become the trusted platform of Filipinos for quality home and lifestyle choices. To reinforce this, components and modules used throughout the site were designed to not only suit products, but also media and content. Through the introduction of collections, users could easily imagine a new lifestyle environment especially with stories supporting Concepstore’s products.

It really positions us properly to our target market and represents us very well online.

Make has developed for us one of the best looking and easiest to navigate websites I have ever seen. It really positions us properly to our target market and represents us very well online.

Mike Dauden, ConcepStore

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Being more than just an e-commerce site, Stories were introduced to build a lifestyle brand identity.

Generali

Established in Italy in 1831, Generali is one of the largest insurance company in the world. Generali first arrived in Asia in 1975 and is now established in eight markets throughout the region: China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. Hong Kong is the home of Generali's regional headquarters in Asia.

Challenge

Generali Asia was looking for a partner to run an Experience Design training for key managers in the Philippines with the hope of increasing their revenue by fully embracing the role of a design-driven & user-centric organization

Outcome

A 2-day workshop covering high-level human-centric design thinking topics that will introduce key members of the organization to the design thinking framework.

Services Provided

  • UX Consultancy
  • Customer Experience Design
  • Facilitation & Workshops