ConcepStore

ConcepStore is a curated selection of premium products specifically chosen to help you explore the best home living possibilities at your fingertips, bringing together new and innovative products from Concepcion Industries.

Challenge

ConcepStore is a curated selection of premium products specifically chosen to help you explore the best home living possibilities at your fingertips, bringing together new and innovative products from Concepcion Industries.

Outcome

A clean, modern, and fast website that positions ConcepStore as premium choice for those who are looking to reimagine and elevate their spaces at home.

Services Provided

  • UX Research
  • UX Strategy
  • Interaction Design
  • Visual Design
  • E-commerce Integration
ConcepStore - Wide
ConcepStore was built to fulfill our new priorities and to enable new ways of living.

The pandemic has drastically limited the spaces that we regularly occupy. Our homes have taken the spotlight in our everyday lives, and this has shifted our attention towards what’s immediately around us. Many people have rediscovered their passions and revisited old hobbies within the safety of their homes. With the rise of new lifestyle opportunities, Concepstore was born to fulfill our new priorities and to enable new ways of living.

Premium quality in the everyday

We envisioned the website to reflect the values that resonate with Concepstore’s audience, and this was achieved first by establishing a clean and sophisticated look and feel. We designed a visual experience that brings imagery at the forefront, allowing users to immediately see the product in detail or in the environment that it belongs to. Delightful yet actionable copy was also used throughout the site to keep users engaged and informed along their journey.

ConcepStore - 1
The shop page displays beautiful product shots and allows the user to filter based on their needs.

We designed a visual experience that brings imagery at the forefront, allowing users to immediately see the product in detail or in the environment that it belongs to.

Prime shopping at your fingertips

At its core, Concepstore is still first and foremost a shop for Concepcion Industries’ premium products. To ensure that users will have an effortless shopping experience, we designed the site with best practices in mind, balancing aesthetics with usability. Clear call-to-action buttons are present in key sections of every page to make every step actionable for the user. Product detail pages also present detailed information, how-to guides, and featured testimonials to give users more confidence in securing their purchase.

ConcepStore - 2
Product pages present detailed information and how-to guides to give users more confidence in their purchase.

A growing lifestyle hub

Concepstore was designed to be more than just an e-commerce site. It was envisioned to become the trusted platform of Filipinos for quality home and lifestyle choices. To reinforce this, components and modules used throughout the site were designed to not only suit products, but also media and content. Through the introduction of collections, users could easily imagine a new lifestyle environment especially with stories supporting Concepstore’s products.

It really positions us properly to our target market and represents us very well online.

Make has developed for us one of the best looking and easiest to navigate websites I have ever seen. It really positions us properly to our target market and represents us very well online.

Mike Dauden, ConcepStore

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Being more than just an e-commerce site, Stories were introduced to build a lifestyle brand identity.

Aboitiz ESG Sustainability

Aboitiz ESG is the sustainability component of the Aboitiz Group. Through the years, their efforts and initiatives in sustainability have shown that they are an organization committed to corporate social responsibility and achieving the Sustainable Development Goals (SDGs), positioning themselves as one of the leaders of sustainability in the industry today.

Overview

The scope of the project entails the overhaul of Aboitiz’s existing sustainability website in favor of a new redesign that communicates the organization’s vision in sustainability more effectively through the use of exemplary user experience based on well-articulated design strategies and best practices in crafting virtual space.

Outcome

The envisioned outcome is a visually and functionally revamped website that reflects the brand’s legacy and their adaptability in the changing digital landscape.

Services Provided

  • UX Strategy
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Website Development