Slice & Click: Yellow Cab's Digital Transformation

Challenge

When Yellow Cab Pizza celebrated its 15th anniversary, we partnered with Max’s Group to transform their digital experience—matching their bold rebrand with a delivery website as vibrant as their pizzas, yet effortless to use.

Our Approach

We produced a fresh website powered by a scalable and robust design system, all while maximizing an exciting collection of photos and brand elements.

Seamless Ordering Flow

We rebuilt the journey from craving to checkout, streamlining intuitive navigation with the three core functions: Delivery, Pick-up, and E-party. Crisper typography improved readability; while strategically placed buttons guided users smoothly toward conversion.

Smart Checkout Features

The upgraded checkout didn’t just process orders—it learned from them. Customers could now track orders in real time, save addresses for repeat visits, and customize deliveries down to the minute. For regulars, this meant fewer clicks and more time debating their favorite combo or maybe try a new item.

Appetizing Product Presentation

A great pizza site should make you hungry at first glance. We spotlighted New York’s Finest® like the celebrity it is, with limited-time offers and playful category tags. Prices got a visual glow-up too, so deals were impossible to ignore—like that last slice you "save" but end up eating anyway.

Rewards Program Integration

With the site redesign also came with launching the You Do You Rewards, Yellow Cab’s first loyalty program. We gamified the order process — collect three receipts, score a free pizza — users also got emailers that tracked their progress towards each sweet deal.