Legacy and Longevity : Communicating for Long-Term Growth & Portfolio Diversity

The Challenge

Ayala Corporation, a 190-year-old powerhouse in industries like real estate, banking, and renewables, wanted a website that matched its legacy. The challenge? Designing a one-stop platform for the general public, analysts and regulators while bringing all its brands together under a single, strong identity.

Our Solution

We began by collaborating closely with Ayala Corporation’s leadership team, zoning in through several research methods — in the end identifying a critical need to balance their 190-year heritage with forward-looking agility. We mapped the new site out as not just a brochure but a strategic tool for investor relations and brand equity.

Dynamic Search and Navigation

To simplify navigation across Ayala’s 20+ sectors, we reimagined the sitemap with dual pathways: an intuitive browsing experience for casual visitors exploring societal impact initiatives, and a precision-driven search hub for specialists accessing granular financial data or compliance documents.

Visual Strategy

The site’s visuals fused Ayala’s heritage with contemporary appeal. Angular motifs from their logo brought structure, while signature blue-orange gradients added dynamism. Bold typography established authority, balanced by warm body text for approachability. Strategic color accents and interactive elements highlighted Ayala’s diverse ecosystem while maintaining a cohesive identity, resulting in a system that honored tradition while feeling decisively modern.

Content-First Storytelling

Content became the hero, with a dynamic homepage recirculating ESG reports, subsidiary highlights, and market expansions — all powered by a flexible CMS designed for Ayala’s internal team to update seamlessly. This was also an opportunity for us to spotlight the conglomerate’s sustainability efforts through ESG ratings, vibrant infographics and dynamic pages.