Design Thinking
An introduction to the design thinking mindset through engaging activities that were designed to destroy established silos between teams.
Challenge
Generali Asia was looking for a partner to run an Experience Design training for key managers in the Philippines with the hope of increasing their revenue by fully embracing the role of a design-driven & user-centric organization
Outcome
A 2-day workshop covering high-level human-centric design thinking topics that will introduce key members of the organization to the design thinking framework.
Services Provided
- UX Consultancy
- Customer Experience Design
- Facilitation & Workshops
Day 01: Mindset Setting
Day 1 was all about encouraging a mindset shift from top down solutions generation to a culture of learning through experimentation and being really customer centric by understanding customers through direct research and journey mapping exercises.
The agenda listed were designed to push for this agenda. In Generali’s case, team alignment was key based from the interviews we’ve conducted so alot of the activities revolved around that.
Day 01 Agenda
- What is Design Thinking?
- Design Thinking in the Real World
- On User Experience and Usability
- Customer Experience Design
- Designing Great Experiences
- Customer Journey Mapping
- Methods of Research
Day 02: Process Implementation
The management team rolled up their sleeves and worked together to create a handful of solutions while following the design thinking process of solving issues and problem.
Day 02 Agenda
- The Design Thinking Framework
- Ten Types of Innovation
- Creative Exercises
- Ideation and Exploration of Ideas
- Idea Sketching Methods
- Future State Journey Mapping
- Designing Better Experiences
- Prototyping and Synthesis
Output
The output is a fleshing out of the top ideas through bespoke “customer journey maps” that participants took back to their office. The best ideas are now being refined and implemented through a design sprint organized by Make.
At the end of the 2-day workshop, the participants were able to create functional and usable customer journey maps and solutions that they were able to take back to their organization. The strongest ideas are now being improved in a design sprint that Make is facilitating with the Generali Asia Regional Office.
The output is a fleshing out of the top ideas through bespoke “customer journey maps” that participants took back to their office.
I was initially looking for a design thought leadership to help spark a mindset shift within our Philippines executive team. After selecting Make Technology for our executive Design Thinking workshop, I must say I came in with high expectations.
Following the workshop and a subsequent design sprint, I remain impressed by the quality of their design offering.
I wasn't disappointed. Following the workshop and a subsequent design sprint, I remain impressed by the quality of their design offering. The facilitator demonstrated deep functional knowledge (design methods and tools), broad experience with different business models and the right personality to engage both executive and operational people.
Aboitiz ESG Sustainability
Aboitiz ESG is the sustainability component of the Aboitiz Group. Through the years, their efforts and initiatives in sustainability have shown that they are an organization committed to corporate social responsibility and achieving the Sustainable Development Goals (SDGs), positioning themselves as one of the leaders of sustainability in the industry today.
Overview
The scope of the project entails the overhaul of Aboitiz’s existing sustainability website in favor of a new redesign that communicates the organization’s vision in sustainability more effectively through the use of exemplary user experience based on well-articulated design strategies and best practices in crafting virtual space.
Outcome
The envisioned outcome is a visually and functionally revamped website that reflects the brand’s legacy and their adaptability in the changing digital landscape.
Services Provided
- UX Strategy
- Information Architecture
- Interaction Design
- Visual Design
- Website Development