Smart+Cool is a smart plug developed by Carrier Air Conditioning’s technology subsidiary, Cortex. It controls appliances, monitors energy consumption, and creates schedules for tech-savvy households.
To introduce Smart+Cool to as a smart plug that will be bundled and sold with Carrier’s new air conditioning units, controlled through a mobile application
A mobile app that easily controls appliances connected to Smart+Cool and a marketing website to increase product awareness and serve as an information hub
We created an ideal Consumer Journey, which starts with the purchase of an AC unit and Smart+Cool bundle, all the way to consumption reports and maintenance reminders.
We deployed, set-up, and managed an open source Marketing Automation platform – Mautic. This allowed us to transform the ideal customer journey into functional decision trees. We also set up lead scoring for various user segments, and connected the proper marketing content.
Visual & UX Design
As an initiative, we proposed initial mockups and animated prototypes, very early in the development process. These early screens, wireframes and mockups would then serve as the guide for the client’s development team, so that they can develop the ideal features that will be integrated with their hardware device.
UI DesignWe created interfaces for various products including:
Product & Website Launch
We designed and developed the Smart+Cool site in time for the product launch and the Mautic platform deployment. Working alongside Ace Saatchi & Saatchi, we debuted the live app and showed product demos.